1. Target your Audience- Everywhere you look, you will find this tip. It's because it is true. If you try to please everybody, you will please nobody. You have to curate your social media presence to attract those dream clients. If you are offering spray tans (my niche), you have to market yourself to a particular audience. Things to consider when determining your ideal client would be...
- Age
- Gender
- Location
- Hobbies
2. Be Authentic- Nobody is going to trust a random person with the emotional appeal of a brick wall. You have to let your true personality shine through. When I book spray tans, I try to ask my clients why they chose MakGlow. The majority of the time, it is because they developed a sense of trust before even meeting me. How?! I post videos of myself where my future clients hear my talking, see my face, and develop rapport because I value authenticity in my business. Developing relationships with clients outside the realm of business keeps your retention rate high!
3. Be Specific- Confused clients don't book services. Be CLEAR with your pricing, availability, schedule and the services you offer. Provide pricing lists. Have a clear booking system. Constantly push the services you offer and market your company smartly.
Here are a few of my documents I share with clients. Clear pricing and tanning instructions have helped me so much here lately. Instead of typing up a huge message, I just send them these easy, cohesive, and PRETTY documents that give them all the information they need to get started on their tanning journey!
4. Give Value- Be intentional with your posts. Your client is not going to be attracted to boring posts. People are attracted to carefully curated, beautiful posts. They're attracted to consistency and powerful messages. They CRAVE these things. Remember this when posting on social media.
5. Be Consistent- Learn to value the power social media has and utilize that power by consistently posting. Not only does the quantity of posts need to be consistent, but the quality of the posts needs consistency as well. The human eye is attracted to patterns, cohesive color swatches, and coordinating designs. Utilize this when creating content.
4. Give Value- Be intentional with your posts. Your client is not going to be attracted to boring posts. People are attracted to carefully curated, beautiful posts. They're attracted to consistency and powerful messages. They CRAVE these things. Remember this when posting on social media.
5. Be Consistent- Learn to value the power social media has and utilize that power by consistently posting. Not only does the quantity of posts need to be consistent, but the quality of the posts needs consistency as well. The human eye is attracted to patterns, cohesive color swatches, and coordinating designs. Utilize this when creating content.
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